Give your kids the foundation

Three of the most commonly depleted nutrients in growing children – and each plays a distinct role. Iron is essential for healthy red blood cell production, which supports oxygen delivery throughout the body. Children with low iron may experience fatigue, difficulty concentrating, and reduced immune resilience – and rapid growth phases significantly increase requirements.Probiotics are beneficial bacteria that help maintain a healthy gut microbiome. In children, gut balance is closely linked to digestive comfort, immune function, and even mood. A diverse microbiome may help support the body's natural immune responses, particularly during the colder months.Magnesium may support healthy muscle and nerve function, energy production, and sleep quality. It's involved in hundreds of enzymatic processes in the body, and growing children – particularly active ones – often don't meet daily requirements through diet alone.

The Kids Health bundle focuses on building compliance to solve the "picky eating" problem. The range features products in multiple formats, such as kids chews, oral sprays, syrups, powders, and gummies. No water needed, no pill-swallowing, no convincing.

A varied, nutrient-dense diet should cover most of a child's needs. But in practice, modern diets – even relatively balanced ones – regularly fall short on specific micronutrients. Iron is one of the most commonly depleted, particularly in children going through growth spurts. Vitamin D is difficult to obtain from food alone, and South African children are increasingly spending less time outdoors. Supplements aren't a replacement for good nutrition – they're there to fill the gaps that food doesn't reliably cover.

It depends on the product — age suitability varies across the range: Phytopure Magnesium Kids Chews – suitable from 1 year. BlueIron Kids – suitable from 1 year. Phytomist Oral Sprays – suitable from 1 year. Ceregut – suitable from 3 years. Nutriburst SuperKidz – suitable from 4 years. PhytopureMagnesium L-Threonate Advanced – suitable from 9 years. Always consult your child's healthcare practitioner before starting any new supplement, particularly for children under 3 or those on chronic medication.

Always consult your child's healthcare professional before starting any new supplement, especially if they are taking other medications or supplements.